don’t build a business. build a [slightlybetter] one instead.
a thinking guide for founders who want to build a business doing what they love beyond the [shit] that’s holding ’em back.
what is this book all about?
this is not just another eBook, but a thinking guide for founders who are building a business but haven’t found the success they’re looking for. it is designed to help you take a step back and look at what you’re actually building including the problem, the customer, the positioning, the offer, the way to sell, the way you make money as well as the way you run your day-to-day business. instead of giving you more tactics to chase, the intention of this book is to enable you to make slightlybetter decisions with what you already have because as founders, you don’t need more advice – you need a clear direction and when that happens, you start to build a [slightlybetter] business.
this is not just another eBook, but a thinking guide for founders who are building a business but haven’t found the success they’re looking for. it is designed to help you take a step back and look at what you’re actually building including the problem, the customer, the positioning, the offer, the way to sell, the way you make money as well as the way you run
your day-to-day business. instead of giving you more tactics to chase, the intention of this book is to enable you to make slightlybetter decisions with what you already have because as founders, you don’t need more advice – you need a clear direction and when that happens, you start to build a [slightlybetter] business.
meet harshit
[ personal coach + mentor ]
wise rebel. breaking rules with intuition and intention. personal coach + mentor. on a mission to help people build slightlybetter businesses. harshit began his journey from being a print-maker to desktop publisher to a graphic designer to specialising in brand identity design and now helping founders build a strong foundation for their business to thrive & survive against all odds. he has graduated from london college of communication in print media management and has an experience of over 21 years in manufacturing, food, retail and an agency prior to becoming a personal coach.
wise rebel. breaking rules with intuition and intention. personal coach + mentor. on a mission to help people build slightlybetter businesses. harshit began his journey from being a print-maker to
desktop publisher to a graphic designer to specialising in brand identity design and now helping founders build a strong foundation for their business to thrive & survive against all odds. he has
graduated from london college of communication in print media management and has an experience of over 21 years in manufacturing, food, retail and an agency prior to becoming a personal coach.
what do we talk about in this book?
chapter 1: the founder
this is the first chapter where I talk about you, not the business because I believe everything begins with self and understanding who is the person building this? i.e. your purpose, the life you’re trying to create, your strengths and weaknesses, your relationship with risk, your definition of success, etc. shapes every decision you make.
chapter 2: the founder's mindset
this chapter is all about the internal side of entrepreneurship that no one really prepares you for. the self-doubts, the fear of judgement, the constant comparison, the pressure to move faster than you’re ready for, building confidence and more – which is all a part of the journey, whether you like it or not.
chapter 3: the problem
this chapter is getting brutally honest about the problem you’re trying to solve. I talk about the difference between the problem a founder thinks it matters vs what people actually care about as when the problem isn’t real enough or ugrent enough or valuable enough – the business will start to drift.
chapter 4: the customer
in this chapter, I talk about the people your business is meant to serve in a real, human way, understanding the world of your customer, why it matters, what customers actually want and why people buy. because when you truly understand your customer – everything else including your offer, your messaging, your positioning as well as your actions naturally fall into place.
chapter 5: the business model
this chapter is where your idea meets reality because a good idea without a business cannot sustain itself. this section helps you get clarity on how your business works i.e. from how the business will make money, how pricing reflects value and whether the numbers even makes sense.
chapter 6: positioning
this chapter is about answering simple but an uncomfortable question – why should anyone choose you? Here, I take you through a couple of frameworks I’ve created that help you differentiate your business, craft a unique value proposition and position your business in a way that people remember.
chapter 7: building the offer
this chapter is where your ideas, insights and intentions finally take shape into a form of a product or service that people can understand the value of, want and actually pay for. here, I talk about what are you actually selling, the transformation you deliver and how to make an irresistible offer.
chapter 8: marketing
in this chapter, I talk about making sure the right people know you exist because no matter how good your product or service is, if no knows, no one’s buying. this section helps you understand how people discover your business, why building trust is important before selling, choosing sonsistency over virality and the story your business tells.
chapter 9: sales
this is where things get real because this is where the business actually makes money. this chapter helps you see selling differently that does not consists of convincing people rather understanding them, addressing their concerns and helping them move forward.
chapter 10: operations
this part is about what running a business feels like day to day. not the ideas, not the plans but the hard work – the execution. here I talk about delivering on your promises, how to let go and build a team, building systems that makes your business scale and manage time, focus and priorities as a founder.
chapter 11: the reality of entrepreneurship
this is the side of entrepreneurship that no one really talks about openly and it’s the pressure, the uncertainty, the moments where things feel slow, heavy and at times just not working. in this chapter, I’ve spoken about the loneliness, the financial burden, the burnout, the setback as well as the failures that a founder goes through in their journey.
chapter 12: building a slightlybetter business
this part brings everything together and here I’ve spoken about what it really means to build a slightlybetter business not as a perfect formula but as a more honest way because in the end, the goal is to serve and create an impact and experience in the lives of people who will remember you forever.
who is this book for?
founders who are already building a business but things feel messy and unclear.
founders who feel stuck, overwhelmed or unsure what to do but are willing to figure it out.
founders who are open to questioning their own decision instead of blaming the market, clients or luck.
founders who understand that growth takes time and are willing to take one step at a time.
founders who don’t mind hearing the uncomfortable truths if it helps them move forward.
who is this book not for?
founders who are looking for quick hacks, shortcuts or overnight successes.
founders who want step-by-step formula that guarantees results.
founders who believe the problems in their business are always external.
founders who are jumping from one trend to another instead of building something meaningful.
founders who are waiting for some kind of motivation or inspiration more than clarity.
what founders say
working with harshit for over a year has genuinely helped me understand what a brand truly means. he gave me clarity, structure and a proper roadmap that changed how I look at brand building. His guidance goes beyond theory – it’s practical, sharp and grounded in real experience. grateful for the support and mindset shift he brought into my journey.
harshit sir has been a great mentor through out our journey at IndiRepair, from brainstorming content ideas to helping me refine my pitch, IndiRepair’s offerings. it’s always fun to sit with him and discuss a better way to grow IndiRepair.
harshit has been an incredible source of encouragement and clarity for us. he has helped us expand our vision, refine our strategies and understand the finer details that truly matter. it shed light on things we hadn’t noticed, despite them being right in front of us. we’ve gained fresh perspectives on how others view our business and the importance of visibility.