Discover your strengths as a founder as well as your weaknesses is extremely crucial as it can make or break your business altogether. It helps you understand how you operate in your real life and when you do not understand how you operate, you will keep making decisions that don’t really align with you.

So, let this blog help you discover your strengths as a founder as well as your weaknesses.

You will also notice that certain parts of your work feel lighter. You think faster, decide quicker and do not second-guess yourself as much. That ease is not random, it’s because you’re operating from your strengths.

Another signal is what people consistently come to you for. Overtime, you also realise that there are people who rely on you for specific things. This is not a coincidence – It is recognition.

There are also moments where you do not need much time to decide. You trust your instinct and move forward with clarity. This confidence usually sits on top of a few strengths you already have.

Observe what is happening in your life and business and how you operate. Notice what keeps repeating. That’s where your strengths lie.

Like I said, your strengths are not just things that you’re good at… similarly weaknesses are not just what you’re bad at. They’re what you avoid. Most of the time, they show up in your behaviour before you consciously notice them and that’s why my #1 advice to founders is to build self-awareness.

There might be some parts of your business you keep avoid making decisions or delay things. It’s not because they’re unimportant but because you do not want to deal with them right now.

They could be areas that drain your energy faster than others and even when you try to focus – it feels forced and then there are decisions that make you feel uncomfortable making them.

There are also mistakes that keep repeating and the same kind of problem shows up again and again putting you in situations that you don’t want to be in.

If something keeps getting postponed, overthought or repeated – it’s exactly where your weakness lies because you don’t have the power to deal with it, yet. And also, something for you to learn and build on.

Let me be very clear here about one thing which is that the goal here is not to go around and fix everything once you start seeing these patterns. It’s to use this awareness to build a slightlybetter business.

So, when you begin to notice and observe your strengths – begin by aligning them to your role. This means spend more time where you naturally create value and where your best work comes from.

On the other hand, also see where your constant fight is in the business. If your role forces you to operate in ways that drain you everyday or you don’t feel good about doing it, it will affect everything including your business.

Your weaknesses still matter but if you keep forcing yourself to “get better” at everything, you’re not going to get anywhere. Instead, hire people who are best at what they do and build a team as well as systems that supports your business.

Discovering your strengths as a founder and your weaknesses not only helps you in understanding who you are as a person but also helps you overcome your self-doubt, make better decisions where your weaknesses are something you work on and become better at overtime.

However, a business always wins on its strengths and not weaknesses. That’s the law of business. So, you as a founder need to focus on serving your customers through what you’re best at and not waste your energy into doing something you’re not.