don’t build a business. build a slightlybetter one instead.
a thinking guide for founders who want to build a business doing what they love beyond the shit that’s holding them back.
this eBook is designed to help you take a step back and look at what you’re actually building including the problem, the customer, the positioning, the offer, the way to sell, the way you make money as well as the way you run your day-to-day business. almost everything you need to build a slightlybetter business.
✔ Published eBook | ✔ Easy to read | ✔ Mobile friendly size
₹499.00
why you should buy this book?
don’t build a business. build a slightlybetter one instead is not just another eBook, but a thinking guide for founders who are building a business but haven’t found the success they’re looking for. it is designed to help you take a step back and look at what you’re actually building including the problem, the customer, the positioning, the offer, the way to sell, the way you make money as well as the way you run your day-to-day business. instead of giving you more tactics to chase, the intention of this book is to enable you to make slightlybetter decisions with what you already have because as founders, you don’t need more advice – you need a clear direction and when that happens, you start to build a [slightlybetter] business.
don’t build a business. build a slightlybetter one instead is not just another eBook, but a thinking guide for founders who are building a business but haven’t found the success they’re looking for. it is designed to help you take a step back and look at what you’re actually building including the problem, the customer, the positioning, the offer, the way to sell, the
way you make money as well as the way you run your day-to-day business. instead of giving you more tactics to chase, the intention of this book is to enable you to make slightlybetter decisions with what you already have because as founders, you don’t need more advice – you need a clear direction and when that happens, you start to build a [slightlybetter] business.
who is this book for?
founders who are already building a business but things feel messy and unclear.
founders who feel stuck, overwhelmed or unsure what to do but are willing to figure it out.
founders who are open to questioning their own decision instead of blaming the market, clients or luck.
founders who understand that growth takes time and are willing to take one step at a time.
founders who don’t mind hearing the uncomfortable truths if it helps them move forward.
who is this book not for?
founders who are looking for quick hacks, shortcuts or overnight successes.
founders who want step-by-step formula that guarantees results.
founders who believe the problems in their business are always external.
founders who are jumping from one trend to another instead of building something meaningful.
founders who are waiting for some kind of motivation or inspiration more than clarity.
what do I
talk about in this book?
chapter 1: the founder
this is the first chapter where I talk about you, not the business because I believe everything begins with self and understanding who is the person building this? i.e. your purpose, the life you’re trying to create, your strengths and weaknesses, your relationship with risk, your definition of success, etc. shapes every decision you make.
chapter 2: the founder's mindset
this chapter is all about the internal side of entrepreneurship that no one really prepares you for. the self-doubts, the fear of judgement, the constant comparison, the pressure to move faster than you’re ready for, building confidence and more – which is all a part of the journey, whether you like it or not.
chapter 3: the problem
this chapter is getting brutally honest about the problem you’re trying to solve. I talk about the difference between the problem a founder thinks it matters vs what people actually care about as when the problem isn’t real enough or ugrent enough or valuable enough – the business will start to drift.
chapter 4: the customer
in this chapter, I talk about the people your business is meant to serve in a real, human way, understanding the world of your customer, why it matters, what customers actually want and why people buy. because when you truly understand your customer – everything else including your offer, your messaging, your positioning as well as your actions naturally fall into place.
chapter 5: the business model
this chapter is where your idea meets reality because a good idea without a business cannot sustain itself. this section helps you get clarity on how your business works i.e. from how the business will make money, how pricing reflects value and whether the numbers even makes sense.
chapter 6: positioning
this chapter is about answering simple but an uncomfortable question – why should anyone choose you? Here, I take you through a couple of frameworks I’ve created that help you differentiate your business, craft a unique value proposition and position your business in a way that people remember.
chapter 7: building the offer
this chapter is where your ideas, insights and intentions finally take shape into a form of a product or service that people can understand the value of, want and actually pay for. here, I talk about what are you actually selling, the transformation you deliver and how to make an irresistible offer.
chapter 8: marketing
in this chapter, I talk about making sure the right people know you exist because no matter how good your product or service is, if no knows, no one’s buying. this section helps you understand how people discover your business, why building trust is important before selling, choosing sonsistency over virality and the story your business tells.
chapter 9: sales
this is where things get real because this is where the business actually makes money. this chapter helps you see selling differently that does not consists of convincing people rather understanding them, addressing their concerns and helping them move forward.
chapter 10: operations
this part is about what running a business feels like day to day. not the ideas, not the plans but the hard work – the execution. here I talk about delivering on your promises, how to let go and build a team, building systems that makes your business scale and manage time, focus and priorities as a founder.
chapter 11: the reality of entrepreneurship
this is the side of entrepreneurship that no one really talks about openly and it’s the pressure, the uncertainty, the moments where things feel slow, heavy and at times just not working. in this chapter, I’ve spoken about the loneliness, the financial burden, the burnout, the setback as well as the failures that a founder goes through in their journey.
chapter 12: building a slightlybetter business
this part brings everything together and here I’ve spoken about what it really means to build a slightlybetter business not as a perfect formula but as a more honest way because in the end, the goal is to serve and create an impact and experience in the lives of people who will remember you forever.
what founders say
this book gave me clarity, structure and completely changed how I think about building my brand.
this book shed light on things in my business I hadn’t noticed, despite them being right in front of me.
reading this book made me stop, think and see things very differently about my own business.
I was finally able to see things differently in my business and understand what’s holding me back.
I didn’t just learn about my business. I learned about myself and the way I operate as a business.
