how to write a positioning statement
a framework to bring clarity to what you want to be remembered for.
This practical framework teaches you how to write a positioning statement by answering a few thoughtful questions that bring clarity to who you serve, the value you create and what you want your business to be remembered for. A template along with an example included.
✔ A4 Size | ✔ Printable
₹499.00
Every business needs to answer this one simple question: “why should someone choose you instead of others?” and the answer lies in writing a clear positioning statement.
If you’re been wondering how to write a positioning statement, this practical workbook gives you a simple framework to think about what your business stands for, who it’s built for and why should people choose you over others.
Instead of staring at a blank page and wondering this, you’ll work through guided questions that help you uncover your positioning naturally.
What’s inside?
This workbook includes a practical framework + a template along with an example to help you write a positioning statement that is honest, clear and authentic to you.
Why a positioning statement matters?
A positioning statement acts as a decision-making framework that keeps your business, branding, marketing, products and communication aligned around the same idea. In other words, it helps you stay true to your business and reminds you of why you started this in the first place.
Who is this workbook for?
This framework is ideal for startup founders, solopreneurs, freelancers, entrepreneurs and business owners who feel stuck, lost, are launching a new business or refining an existing one.
what founders say
working with harshit for over a year has genuinely helped me understand what a brand truly means. he gave me clarity, structure and a proper roadmap that changed how I look at brand building. His guidance goes beyond theory – it’s practical, sharp and grounded in real experience. grateful for the support and mindset shift he brought into my journey.
harshit sir has been a great mentor through out our journey at IndiRepair, from brainstorming content ideas to helping me refine my pitch, IndiRepair’s offerings. it’s always fun to sit with him and discuss a better way to grow IndiRepair.
harshit has been an incredible source of encouragement and clarity for us. he has helped us expand our vision, refine our strategies and understand the finer details that truly matter. it shed light on things we hadn’t noticed, despite them being right in front of us. we’ve gained fresh perspectives on how others view our business and the importance of visibility.
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